The Whitney’s New Downtown Home

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Next to the Hudson River in Manhattan’s Meatpacking District, The Whitney Museum of American Art’s new building is immense and will offer a vast 50,000 square feet space devoted to indoor exhibitions. This is not including its outdoor exhibition terraces facing The High Line, an outdoor gathering space, an education center, which includes everything from classrooms to a black box theater, a retail shop and two different dining areas. Designed by Renzo Piano, the building not only reflects the area that surrounds it with its contemporary-yet-industrial aesthetic, but it will also be a serve as a new haven for arts and culture in the city. The building’s second move since its establishment also means that there will be a new and acclaimed artistic landmark that will be synonymous with the downtown area.

The Whitney studio’s first location was Greenwich Village in 1914, then it opened as a museum in 1931. It then moved to 54th St., fittingly, in 1954 and relocated again to 75th St in 1966. Its move downtown creates a new demographic of Whitney museum goers and signifies Lower Manhattan’s cultural growth. By proxy, the diverse population of the area will undoubtedly influence the artistic spaces within the Whitney in new and positive ways. The Museum hosted its star-studded opening night party on Friday, April 24 to 10,000 guests who got to preview its rotating and permanent exhibits. The museum will open to the public on May 1 and its inaugural installation will showcase the largest display to date of the museum’s permanent art collection.

-by Johanna Silver

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Grace Capobianco, CEO/Publisher of Downtown Media & Production was born to be a visionary. She has spent the majority of her life working, developing and marketing innovative media products that not only engage and inform but also bring entire communities together. Utilizing her personal vision as a professional guide, Grace started her first company, Tropical Publishing, when she was just 27 years old and from this moment on, she knew that entrepreneurship was her passion. On a perpetual quest to bring innovative and relevant news to communities, she also created, developed and published the first ever Chamber of Commerce magazine for the Palm Beaches, The South Florida Office Guide. Evolving within the realm of publishing, she moved on to launch Up The Coast magazine in the 1980’s, a guide to Jupiter, in north Florida, where the population aggrandized from 9,000 to more than 70,000 today, and then continued to hone in on niche markets with the launch of publications like Alternative Medicine and NewBeauty. Simultaneously, she launched ATSI, a telecommunications company, which sold Mitel and Siemens products to her publishing clients. The idea of Downtown Magazine NYC was born for Grace in the wake of the devastation of 9/11. A Lower Manhattan resident at this time, Grace saw firsthand the incredible sense of community the neighborhood had demonstrated during these trying times, as well as its immense strength and perseverance. She explored every angle of launching a magazine that would speak to this community but initially felt the timing was just too soon. It wasn’t until 2010 that Grace felt the community was ready to hear its voice and launched Downtown Magazine NYC.