Top Ten Women Underwear Ads

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cara delevingne la perla

Cara Delevingne for La Perla

Victoria’s Secret may have claimed the tagline “What is Sexy?”, but it doesn’t mean that the brand defines the essence of what makes a sultry siren so seductive. These iconic underwear campaigns reveal the raw femininity that lies beneath the designer garments that these actresses and models are often photographed wearing. Now the age-old Hollywood saying is true – sex DOES sell, and as quickly as hemlines have gotten higher, lingerie shoots have become more risque than ever before. Call it tasteless if you will, but this form of marketing has become a symbol of liberation and even empowerment for women, baring their bodies with confidence. If wearing lacy underwear can make us feel as sexy as Eva Mendes or Megan Fox, then we’re not complaining! And we’re sure our male counterparts won’t have any objections either…

elisabetha canalis robero cavalli

Elisabetha Canalis for Roberto Cavalli

Eva-Herzigova-Wonderbra-2-613x408

Eva Herzigova for Wonderbra

eva-mendes calvin klein

Eva Mendes for Calvin Klein

kate moss agent provocateur

Kate Moss for Agent Provocateur

kelly brooks ultimo

Kelly Brooke for Ultimo

Megan Fox Armani

Megan Fox for Emporio Armani

Rihanna Armani Jeans

Rihanna for Armani Jeans

victoria-beckham-armani-underwear-ad-01

Victoria Beckham for Emporio Armani 

zoe saldana calvin klein

Zoe Saldana for Calvin Klein