Timeless Beauty

Beauty is not about age. Many believe that age is just a number and in 2017 this world is finally catching up with the fact that age does not defy a person. Age brings wisdom, self confidence, experience and knowledge. There is a sense of calmness that comes with age.

The definition of beauty, the quality or aggregate of qualities in a person or thing that gives pleasure to the senses or pleasurably exalts the mind or spirit. (Merriam Webster)

Shortly after making her runway debut during NYFW, 69 year old Maye Musk signed on to assume the role as the new face of Cover Girl.  Maye has enjoyed 5 decades of modeling as the face of well known brand ad campaigns. Discovered at age 15 Canadian born, Maye is excited about her new role with Cover Girl. With 3 children and 10 grandchildren she found it difficult to keep this secret.

“With wearing makeup a part of my job as a model, one might think I’d get tired of it, but I absolutely love it. I’ve had the benefit of working with a lot of wonderful artists through the years, and it’s a fascinating process: you start as a blank canvas and then a transformation occurs, but there’s always a very real and honest piece of me there, too,” says Maye Musk. “I think that’s one thing that’s kept me working in this industry for so long, my interest in self-representation. It’s a big part of my role as a dietitian, too – helping people feel happy, healthy and confident exactly as they are. And recently, I’ve become so much more engaged in social media, particularly Instagram, which is yet another way I can show people the many different sides of myself.”

Musk is a leader in every sense of the word, from modeling for top designers, to pursuing two Master of Science degrees in dietetics and nutrition, to running her nutrition business for over 45 years. In addition, she raised her children, who today are known as entrepreneurs truly impacting the world for the better, largely as a single mother, instilling in them her values, independence, work ethic and strong sense of self.

“Maye Musk is not only a timeless beauty, but a visionary who has always followed her own path, creating new opportunities and paving the way for so many others who might not meet the industry standard of ‘model,’ but are truly beautiful in every regard,” says Ukonwa Ojo, SVP, COVERGIRL. “This is exactly what COVERGIRL is all about: owning your identity and proudly sharing with the world all the facets that make you, you. Maye is an affirmation of the power and importance of diversity and inclusivity in the world of Beauty. She is unstoppable and, together, we’re just getting started!”

About Maye Musk
An internationally recognized model for over 50 years, Maye Musk is a true representation of timeless beauty and wellness. She has been signed to many major modeling agencies, and was signed to IMG Models in May 2016 soon after turning 68 years old. Musk’s career as a model began when she was 15 years old, living in South Africa.  Over the past five decades, Musk modeled while she had three children, taught modeling classes, earned her degrees and worked as a Registered Dietitian-Nutritionist. She also wrote a book, titled “Feel Fantastic,” that focuses on wellness and beauty tips she learned in the fashion industry, and the book cover appeared on cereal boxes. At 69, Maye Musk considers herself to have only just begun, and she proves that with her ageless style and spirit. For more information: www.mayemuskmodel.comAbout COVERGIRL
COVERGIRL holds an iconic position in the world of beauty, empowering makeup lovers to rock their beautiful for more than 50 years. COVERGIRL is a cosmetics category leader and innovator, with first-to-market technologies, famous faces, and on-trend marketing campaigns. COVERGIRL is part of Coty Inc., one of the world’s largest beauty companies with approximately $9 billion in revenue, with a purpose to celebrate and liberate the diversity of consumers’ beauty.

Downtown celebrates Maye Musk’s timeless beauty and lifelong achievement and looks forward to following her new role!
A thing of beauty is a joy forever  —John Keats

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