Monkey 47, a cult-favorite ultra-premium gin from Germany’s Black Forest will launch, The Wild Monkey, its first pop up in New York City. The SoHo space, conveniently located adjacent to film events in TriBeCa and opening just in time for gin season (it’s a thing), will be a one-stop shop for local consumers, cinephiles, filmmakers, actors, and tastemakers alike from April 26–28.

Guests will be transported into the world of Monkey 47, through thoughtful decor and eclectic visuals that collectively tell the story of the brand. Visitors will be able to interact with installations, take Instagram-worthy photos, and even learn a little with things like a curated botanical wall highlighting Monkey 47’s eccentric ingredients indigenous to the Black Forest. Additionally, The Wild Monkey will bring to life elements of the Monkey 47 lifestyle with New York based brand partners including, Coffee ‘n ClothesFever-TreeSigmund’s Pretzels, and BillyKirk, where attendees can enjoy coveted designer lattes, refreshing mocktails, and hand-made pretzels, while perusing the US made leather and canvas goods on-site shop.

“Monkey 47 has a passionate following around the world which has extended to New York. Our fans here have enjoyed Monkey during their international travels so we wanted to bring the most sought-after gin right into the heart of Manhattan,” says Jennifer Schwartz, Head of Marketing, Monkey 47 Gin. “With the warm weather finally upon us, it’s the perfect time to share this hidden gem with a new fanbase who enjoy fine gin cocktails.”