As the slush melts away and you no longer require a pair of waders to stroll down 10th avenue, it’s time to update your spring wardrobe. Featuring color-blocked polos, functional windbreakers and waterproof statement loafers you can take it straight from the boat to Sunday brunch, Norwegian brand SWIMS offers timeless menswear classics with modern and sustainable materials.
SWIMS is a brand with humble beginnings. “A Norwegian student is strolling the rainy streets of Manhattan wearing grandpa’s old galoshes. That’s where it started,” they state on their website. SWIMS goes on to attribute their fellow Norwegian countrymen as their fashion inspiration, noting them as “famous for fearlessly adapting between the heaviest winter months to the ‘warm’ summer months on the fjord.”
SWIMS features understated and functional clothing, shoes and accessories, as well as statement pieces with bold pops of color for a look that’s as appropriate for spending Memorial Day cruising the Hudson as it is for casual, rainy day lunch plans. By focusing on the little things that make the difference between “good” and “great,” SWIMS’ menswear line is quickly making its way into America’s hearts and closets. Subtle stretch panels to facilitate easy movement, quick-dry fabrics, technical layering — SWIMS’ attention to detail and production quality are both major players in their appeal.
Another notable aspect of SWIMS’ Spring 2018 collection is the addition of their Paloma hybrid shorts. “Hybrid shorts,” if the term is unfamiliar to you, describes a pair of shorts you can wear to a casual barbecue as comfortably as you can wear them in the pool. These shorts use a waterproof material specially designed not to soak and feature an interior elastic waistband, but they look just like your favorite chinos. Forget packing post-party bathing bottoms and snag a pair of the Paloma hybrid shorts from SWIMS this spring.
Photos Courtesy of SWIMS