Sweden’s STRØM Debuts New Single, “Mermaid”

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Photo: Oscar Olsson

Swedish artist STRØM has released a new single called Mermaid through This Is Scandinavia/Sony Music. His forthcoming debut album, Immortal, is due out 21 February 2020.

Mermaid is a haunting, melancholy tune, permeated with rich layered vocal production and whispering siren calls. It is a page taken straight from timeless tomes of seafarers and myth. STRØM takes inspiration in “the reading of ancient tales and timeless prose that showcase the mystical notion that, in story, immortality can at last be attained.” STRØM has elements similar to Miike Snow and Sigur Rós, but sparser in instrumentation, with a stronger focus on atmospheric vocals.

Photo: Oscar Olsson

STRØM began experimenting with musical instruments during his childhood in Värmdö (an island off the coast of Stockholm), cultivating his love for music as a teenager, and taking those passions to Berlin to study music production and sound design. After his 2017 release Mesmerize, which he composed for a BMW commercial, he found acclaim from music critics and shot to #1 on Hype Machine.

Mermaid follows first album single, Last Try, which saw a release last month and set the tone for a highly-anticipated debut release. Last Try has seen widespread love from the likes of The Line of Best Fit, HillyDilly, and Variance Magazine. The song also hit #1 on Hype Machine and saw playlisting on Spotify’s ‘New Music Friday.’

This is the first material STRØM has released since his astonishing debut. It is the perfect midwinter track. Sip on a flagon of mead; dream of ocean adventures. But watch out for those mermaids.

Listen to Mermaid everywhere now here.

“Last Try”
“Mesmerize”
Spotify
Apple Music

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