Sonia Rykiel: “A Piece of Paris in the Heart of Manhattan”

0
498

Sonia1

Renowned women’s clothing line Sonia Rykiel marked its comeback to New York with the grand opening of a Shop-in-Shop at Bloomingdale’s last Tuesday, June 24.

The shop is located on the fourth floor of Bloomingdale’s Designer and Ready-To-Wear Department at the 59th St. location. According to Frank Doroff, Bloomingdale’s Vice President, the department store is “proud to be part of this exciting new chapter for Sonia Rykiel. This new shop, filled with exceptionally designed merchandise, gives our customers a piece of Paris in the heart of Manhattan.”

Sonia3

The layout of the shop mirrors the Saint Germain Sonia Rykiel flagship store. Matte oak wood, black lacquer fixtures and slate grey textile panels compliment the sleek and upscale nature of the exquisite clothing.

Sonia Rykiel’s newest pieces give New Yorkers something to look forward to for those colder months. The current Pre-Collection Autumn-Winter 2014 emphasizes on elegance and luxury. Classic leather goods and gorgeous over-sized knitwear adorn the shelves of the Bloomingdale’s store.

Sonia4

Sonia Rykiel’s CEO Erica Langon said that the partnership between the brand and Bloomingdale’s is a first step towards further expansion in North America. “New York has always been a strategic city for the house as its dynamic spirit and energy directly channel the Sonia Rykiel woman.” Sonia Rykiel plans to open more shops throughout the U.S. and Canada over the next few years and will be launching an e-commerce website in 2015 with shipments to North America.

-Elizabeth Sutherland 

Sonia6