Snow Magazine, which focuses on all aspects of luxury alpine lifestyle, held it’s third annual NYC Fashion/Media Event on Tuesday, June 11 at Hudson Studios in Chelsea.
Among the brands who showcased their best ski fashion were Alp-n-Rock, Bergans of Norway, Bogner, Freyja, Gorski, M.Miller, Nicole Miller, Nils, Rossignol, Skea, Snow Sugar, SOS Sportswear, Sport Alm, UGG, and Vitamin A.
Hudson Studios’ wall-to-wall windows lit the room beautifully with natural daylight, creating an amazing ambiance. Models hit the runway in luxurious fur jackets, boots, and fur-trimmed accessories. Bright pop colors were quite popular during the show, ranging from hot pinks to bright royal blues to neon yellows and greens. Almost all outerwear featured by Gorski, M.Miller, Nils, and UGG had fur-trimmed hoods, which gave each model the luxury alpine look SNOW Magazine represents. For the Vitamin A swimwear line, models still wore jackets and boots, keeping in line with the ski apparel theme. Makeup was kept very simple and hair was styled straight and sleek. Beauty products were provided by beauty and health sponsors, Pur Minerals and Babo Botanicals.
– Elena Lopez