As New Yorkers, when we think of the word ‘snark’ we think of attitude. Snark is bold, and so are we. It’s difficult to believe that there’s more than one meaning to the term, but one local organization has built its whole philosophy around the alternative. In Lewis Carroll’s ‘The Hunting of the Snark’, it referred to an inconceivable creature hunted by an unlikely crew in what seemed to be an impossible task.
For 10 years, Snarkitecture has been the collaborative design practice hunting for the undiscovered. Their pursuit of the fantastical led them to reinterpret the ordinary world and create engaging, unforgettable moments. So on Friday, March 15th, 2019, Snarkitecture will be ready to show New York their next big foray into this sensory frontier: Snark Park.
Immersive Installations Rotating Through Hudson Yards
Hudson Yards is largest private real estate development in U.S. history. It’s also the largest development in NYC since Rockefeller Center. The project aims to be the next up and coming neighborhood in Manhattan. Because it’s a mix between residential and commercial space, a permanent exhibition area is just what it needs to really pop.
Snark Park will be located in the Shops and Restaurants at 20 Hudson Yards and will host museum level installations and a cycle of powerful partnership programming. With a tri-annual exhibition schedule, Snark Park will bring the world of design to a wider audience by introducing playful and thought provoking environments. By rearranging the everyday into something exceptional, Snark Park aims to challenge viewers to rethink and explore the ordinary.
High End And Exclusive Partnerships
Building on the buzz of their prior installations THE BEACH (2015), and FUN HOUSE (2018), Snarkitecture has plenty going for them. That momentum has brought them together with cutting edge collaborators like Calvin Klein, COS, Design Miami and more that they will continue to work with in their new New York space.
Progressive retail establishment KITH Treats is entering an exclusive partnership with Snark Park to provide limited edition objects. KITH TREATS is just one of many brand deals that bolsters the diversity of Snark Park. And with an online presence created and powered by Squarespace, it’s only a matter of time until Snarkitecture pulls in the rest of the world.
Snark Park’s Future At Hudson Yards
Snarkitecture Partner Daniel Arsham says “Our aim has always been to create architecture that performs unexpectedly, to explore the edges of art and architecture. With Snark Park we hope to encourage visitors to reconsider their built environment with childlike wonder.” With food and drinks on-site, a compelling lineup of partners and the pedigree that comes with Snarkitecture, Snark Park is poised to exceed Arsham’s expectations and become the next big thing in Hudson Yards.
The wait until March may seem like forever now, but tickets for timed entry go on sale on Thursday, Janurary 31st 2019. Until then, you can sign up for updates at their website. So open your eyes to the possibilities Snarkitecture can show you and sign up today!