Sisley recently introduced their new FW17 Campaign, created by star photographer, Bettina Rheims. Once again, Sisley challenges gender stereotypes through grace, style, and sensibility and they’ve chosen the hashtag #oneofakind for the campaign.
It is difficult to “capture” the issue of gender equality, as evidenced by the set design, as well as the stereotypes of what is masculine and what is feminine.
“To open new paths, people’s reactions and emotions, including anger and fear, must be triggered,” said French photographer Bettina Rheims.
Sisley’s strong voice came from the choice of dealing with society’s prejudices by showing individuals for what they truly are. This step for the brand was an important one, known for its rebellious identity as well as for its unconventional points of view which brings a new chapter in an original, unique, and modern story.
In the campaign, you find the models dressed in iconic Sisley outfits, posed in front of wooden boxes that bring to mind those used for transporting great works of art. The headliners of the campaign are all transgender models.
The models included are Rain Dove, Stav Strashko, Casil McArthur, Fernanda Beuker, Sohyun Jung, Adela Stenberg, and Freddie Ashcroft, one-of-a-kind charmers with androgynous looks.
Bravo to Sisley for creating a unique fashion movement and being a #oneofakind campaign.
Photos courtesy of Sisley