HowtobeaRedhead.com lit up Downtown Manhattan with it’s first ever red carpet beauty and fashion event, Saturday night in New York City at 60 Reade Street in TriBeCa.
About 200 fiery attendees browsed and received beauty treatments specifically for redheads from such high-end vendors Pureology, Whip Hand Cosmetics, Incoco, Susan Ciminelli and Prescriptives.
Redheads also offered the opportunity to purchase the just-released redhead bobby pins and the Whip Hand Cosmetics lip palettes, EmpoweRED and GlamouRED, from the How to be a Redhead Collection.
Sisters, and co-founders, Stephanie and Adrienne Vendetti, also worked with wardrobe stylist, Andrew Reynolds to curate rocking redhead looks from designers Dana-Maxx, Oasis and Warehouse for the runway fashion show which featured the work of runway hair stylist, Kiera Doyle.
Each sponsor and swag bag contributor was handpicked by the sisters to meet the needs of every Redhead. “When attending beauty events, I always felt singled out. I could not find products that agreed with or complimented my sensitive skin. We wanted to create a space where red could be celebrated,” says Adrienne Vendetti.
Maitland Ward, who played everybody’s favorite redhead, “Rachel McGuire” in hit prime-time series, Boy Meets World was on hand to lend her own heat to the evening.
HowtobeaRedhead.com is the only online source for redheads, a space where women with red hair, natural and “bottled” can connect over unique beauty, fashion and lifestyle advice. How to be a Redhead’s mission is to empower every redhead woman to feel confident, to look amazing and to rock their beauty. Red hair is more than a color, it’s a lifestyle!