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Every redhead knows her hair requires extra care. Colors fade faster than other hues. Pureology has created Reviving Red, infused with oil specifically designed to restore, protect and illuminate all shades of red – from copper to mahogany, helping maintain balance for as long as 30 washes.

Protective Jaljala oil Lycopene combat color bleeding and fading. The line also features the Oleo Antifade Complex, exclusive to the Pureology Oil-Care segment, which is composed of a powerful blend of sunflower oil and sunflower seed extract to replenish, and protect hair from free radicals.

The line features a shampoo dubbed Reviving Red Shamp’Oil ($29), conditioner ($29), an illuminating oil ($32) and enhancers for either red or copper hair, which are applied once per week ($40).

Reviving Red is available in salons featuring Pureology products or online at www.pureology.com

-Anissa Stocks

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