Old Navy is synonymous with kids and “Back to School” campaigns. They have set the standard for trendy kids wear and fun ad campaigns.
In partnership with AwesomenessTV, Old Navy launched a fundraising campaign that will help inspire kids and raise funds for the Boys and Girls Club Organization through a new video and social media campaign. Kids from coast to coast were asked about what makes them feel #Unlimited.
Old Navy along with music producer, Cisco Adler and AwesomenessTV’s Alex Aiono, Cimorelli, Jordyn Jones, Josh Levi, Mahogany Lox and YouTubers, Megan Nicole and Kurt Hugo Schneider to bring to life the latest #Unlimited video for the Boys and Girls Club.
The one-take music video features a song inspired by interviews from children in the Boys and Girls Club in San Francisco and here in New York. The children told the team what made them feel #Unlimited.
All photos: Courtesy of GAP
Last year’s #Unlimited video received an Emmy nomination and over five million views. This year’s music video features talent dressed in special edition Old Navy #Unlimited t-shirts.
#Unlimited shirts will be available at Old Navy stores with 20 percent of the proceeds to benefit The Boys and Girls Club.
Old Navy will also be collecting up to $415,000 in store donations and match up to $10,000 of donations from downloads of the #Unlimited song on Bandcamp.
The Boys and Girls Club America has provided a mentorship program, a safe place, caring fun and friendship, and high-impact youth development programs for over 100 years.
More information on the #Unlimited campaign can be found here
-by Alyssa Bajek
