Go on ladies, pamper your man for Valentine’s Day. Repay him for the array of gifted roses, chocolates and spa treatments of Valentine’s past. And okay, while he might not appreciate flowers and a spa-manicure quite the same way we would, you can still pamper him in other ways.

According to PRWeb, today’s male consumers are placing a higher importance on their appearance and investing in beauty products. This recorded increase in men’s beauty consciousness is something to capitalize on this Valentine’s Day.

If you’re looking to indulge his vanity this Valentine’s Day, Molton Brown has created a men’s specialty line of skincare products. From face wash and exfoliators to vitamin lip savors and eye-therapy treatments, Molton Brown’s multi-tasking products provide a simple and efficient grooming repertoire for your man.

  1. Moisture-rich aloe & karate ultra bar ($22) is a cleansing bar that cleans, refreshes, hydrates and conditions the face and body while providing a rich, creamy foam for shaving.
  2. Deep-clean mineral ions facewash ($27) prepares the face for a closer, more comfortable shave while removing daily build-ups of oils and dirt with an active mineral complex of calcium, magnesium, potassium and soothing buchu extracts.
  3. Skin-clear jade face exfoliator ($29) uses jade stone, jojoba, tea tree leaf and pistachio butter to exfoliate skin, help minimize in-grown hairs, deep-clean pores and help boost circulation to brighten the appearance of skin.
  4. Ultra light bai ji hydrator ($38) is a lightweight face lotion and hydrator containing Chinese bai ji, macadamia seed oil and liposomes. It instantly calms and conditions skin after shaving.
  5. Skin defence daily protector ($42) not only provides moisture and hydration, it helps defend against external aggressors leaving skin feeling soft, smooth and healthy-looking.
  6. Amino-therapy eye treatment ($36) is a light diffusing formula that firms and refreshes the appearance of the eye area to promote a younger, healthier looking skin.
  7. Protecting vitamin lipsavor ($18) uses honey, beeswax and vitamin E to help moisturize and guard against the dehydrating effects of sun, wind and air conditioning.

Surprise your man on the day of love with Molton Brown men’s collection, available now online at moltonbrown.com.

—Christine Tran