Missoni is one of the best known, loved and recognized fashion and design brands in the world and influences a contemporary lifestyle. But the talk in the fashion world is about the remarkable and unique Fall/Winter 2017 campaign, which was recently released. From there, the results were in left in awe of the work and message sent from the Missoni team.

Creative director, Angela Missoni, first expressed her wants for unity and fearlessness within the fashion community at the FW17 fashion show in Milan, which is where the theme of the campaign, female empowerment, identity and freedom to be, originates from. Gigi Hadid posed as the face of this campaign, and we at Downtown can’t imagine anyone else portraying female empowerment better.

The campaign is set to be in the surroundings of Angela’s home, located in Brunello, Italy, which overlooks Monte Rosa, became driving force in the background of the images shot.

Missoni’s Fall/Winter 2017 collection involves slim, sensual and iconic designs. Each design bring into singular harmony banded and trapezoidal patterns, checks and macro space-dyes, monochromes and exclusive technical elaborations, all while celebrating a freedom by combining and superimposing the lively colors, warm textures, proportional lines and alternating lengths, which are the principles of this season’s campaign.

The womenswear campaign was styled by Vanessa Reid and presented the looks accessorized with jewelry by Joseph DeMeo. The menswear was styled by Stephen Mann. As longtime collaborators, they helped pull together this extravagant campaign.

Peter Miles is to thank for the artistic direction and the introduction of new models from the Missoni Eyewear collection, which was presented in this season’s campaign. The campaign favored contoured imagery, cut-out bodies, and looks stand out against the soft, gradated landscape which references the environment and the bond with nature.

The entire campaign reflects and showcases Angela’s world and her ideal choices and ideologic creeds. It also represents her 20th anniversary as creative director of the house of Missoni. Here’s to many more!

Photos courtesy of Missoni