Photo: courtesy of L'Artisan Parfumeur
Photo: courtesy of L’Artisan Parfumeur

France’s premiere boutique perfume house previewed their newest fragrance to the North American Market at an intimate event at SoHo’s Crosby Street Hotel on Wednesday night.

The Rose Privée Eau de Parfum is the result of a collaboration between master French perfumer, Bertrand Duchaufour, and his apprentice, Stéphanie Bakouche. The fragrance represents a unique and modern interpretation of its central ingredient, the rare and iconic May Rose, which can only be picked when in bloom in the month of May. Due to its scarcity, L’Artisan Parfumeur is one of the very few brands privileged to be using the authentic May Rose within its range of beautifully crafted products.

The harmonious marriage of ingredients has been crafted with immaculate attention to detail, achieving an elegant and modern rose infused scent, evoking the essence of the South of France. L’Artisan Parfumeur apprentice Stéphanie Bakouche said the scent represents sophistication and uniqueness, despite being centered around the rose, a common ingredient in fragrance.

“With Rose Privèe we have taken a common ingredient, while not the May rose itself, but the rose, and created a surprising and unusual scent”, she said.

Ms. Bakouche also elaborated on the importance of this new fragrance for the iconic French fragrance house.

“Rose Privée is full of meaning for the brand as L’Artisan Parfumeur is settling in the south of France, in Grasse, with a new facility, a tribute to the Queen Flower of Grasse which is the May Rose”, she said.

Spring 2015 will see the launch of Rose Privèe in the United States, with the fragrance available at select specialty retailers in May. Ms. Bakouche says she is confident the scent will be well received by the North American market.

“While Rose Privèe is a sophisticated and complex scent, it is also easy to wear and adopt. It is perfect for the morning because it is fresh, and in the evening it is rich and long lasting”, she said.

Share your thoughts on this fragrance via social media with #roseprivee

– By Lizzie Crittenden