La Prairie turns Instagram account into digital Swiss art exhibition

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https://www.youtube.com/watch?v=5LwHP8yYoFI

Per an interesting new Luxury Daily article by Danny Parisi, Swiss skincare maker La Prairie is celebrating the launch of its new product, White Caviar Illuminating Pearl Infusion, with an Instagram takeover from six Swiss artists.

More on this innovative approach to luxury marketing can be read at http://bit.ly/2nSwNdG.