Photo: Couresty to Juice Generation
Photo: Couresty to Juice Generation

Juicing isn’t a fad. In fact, the healthy phenomenon is gaining ground.

Juice Generation will open a new downtown flagship store at 101 Maiden Lane on Wednesday, August 12. The popular juice and smoothie bar leased over 1,5000 square feet on the ground floor of one of TF Cornerstone’s two luxury residential buildings, which are jointly known as 2 Gold St.

Founded in 1999 by CEO Eric Helms, Juice Generation has evolved from a small juice bar in Hell’s Kitchen to 14 operations in New York; the newest Financial District location will mark Juice Generation’s 15th location, and is its largest yet.

Within those 15 years, Helms has remained faithful to his original commitment: providing New Yorkers the energizing effects of fresh, raw juices made with premium ingredients. Convenient and affordable, Juice Generation’s offerings, ranging from juices to acai bowls, are accessible to all lifestyles, ages and dietary backgrounds.

The FiDi location will boast custom millwork and chalk murals designed by local artists, along with a world-class audio system to accommodate the plenteous seating inside and outside. It will share tenancy with SoulCycle, located on the second floor, augmenting the health consciousness of Lower Manhattan.

In anticipation for the newest branch’s opening, visit Juice Generation’s website to browse their offerings online.

-by Nisha Stickles