“I’m so passionate about all things chocolate that I can think of nothing better than having the opportunity to share my knowledge and its history,” said Torres. For this venture, Jacques partnered with Eddy Van Belle, chocolate aficionado and founder of four other Choco-Story museums around the world, from Belgium to Uxmal. Of the partnership Torres added: “Creating an immersive experience in New York that would reflect our love of chocolate was our mutual goal.”
Museum visitors can download the Choco-Story phone app, which allows them to discover four virtual 3D animations during the visit of the museum by scanning one of the posters with their phone.
Choco-Story New York is located at 350 Hudson Street and is open Wednesday through Sunday from 10:00 AM to 5:00 PM. Tickets are available for purchase at www.mrchocolate.com/museum.