Jacques Torres Opens New York City’s 1st Chocolate Museum


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Last week, renowned chocolatier Jacques Torres opened Choco-Story New York: The Chocolate Museum and Experience with Jacques Torres, Manhattan’s first chocolate museum located at the famed chocolatier’s SoHo location. Through a hands-on experience for families, children, and chocolate lovers alike, visitors will discover the story of chocolate and its journey from bean to bar through original artifacts, tastings, exhibits and classes.

“I’m so passionate about all things chocolate that I can think of nothing better than having the opportunity to share my knowledge and its history,” said Torres. For this venture, Jacques partnered with Eddy Van Belle, chocolate aficionado and founder of four other Choco-Story museums around the world, from Belgium to Uxmal. Of the partnership Torres added: “Creating an immersive experience in New York that would reflect our love of chocolate was our mutual goal.”

Museum visitors can download the Choco-Story phone app, which allows them to discover four virtual 3D animations during the visit of the museum by scanning one of the posters with their phone.

Choco-Story New York is located at 350 Hudson Street and is open Wednesday through Sunday from 10:00 AM to 5:00 PM. Tickets are available for purchase at www.mrchocolate.com/museum.