This Tuesday capped a week filled with Bloom. The much anticipated new fragrance from Gucci — Gucci Bloom — made a big impact at Macy’s Herald Square. The fragrance features an ad campaign shot right in front of Macy’s with actress Dakota Johnson and famed photographer Glen Luchford.

It is Alessandro Michele‘s first women’s fragrance for the fashion house, blended by master perfumer Alberto Morillas. Gucci Bloom features notes of tuberose, jasmine, and Rangoon Creeper–a unique flower discovered in South India. Its white floral fragrance captures the essence of the contemporary women exquisitely using subtle notes that make every woman feel like they are on top of the world.

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