Founded by former Diesel Canada chief – Joey Adler, and former Gents President & Creative Director Trey Alligood, SOB offers a functional, 90% gender-neutral collection. It is produced in Los Angeles with many unique and custom fabrications, such as Japanese silks, custom lava fabric, Italian leather and suede, comfort stretch denim, ultra-soft French terry, and bamboo cotton.
Subtle gender-neutral design details such as two-tone zippers, and matte black hardware are deliberate to illustrate that life and the way one dresses doesn’t need to be overcomplicated, providing a choice to be bold yet understated, at the same time making a positive statement of social change, social responsibility, and inclusiveness in an era of division.
Adler, has been a major fashion industry influence for two decades. Founder/CEO of Diesel in Canada, and a prominent philanthropist, Ted-talker and global inspirational figure through her high profile onexone foundation. Alligood has a strong, longstanding track record in fashion and was the President & Creative Director of menswear brand, Gents for the last 4 years, where he garnered first-class expertise in design, brand development, and the retail landscape before becoming a joint founder of Shades of Black.
SOB believes in supporting our communities by bringing manufacturing back to the U.S.