Marketing and PR agency, The Eighth Floor, along with event planner, Mara Newman, helped contribute to the night’s immense success. Newman expressed, “I wanted everyone to make sure they were happy, I want to make sure everyone has a drink in their hand, if they don’t drink, a Zico, in their hand, tasted the food, and walk out with a smile on their face. At the end of the day at all of my events if they’re happy, I’m happy,” said Newman.
A few models shared some of their most intimate memories of Eileen; Ford’s Veteran Model, Justine Parchment, said, “I lived with Eileen when I first started, so she and I had a very special relationship. She was like a second mother to me.”
“Eileen Ford was actually the one who judged me when I entered [the] Ford Supermodel Competition — I was 17 years old — I love her. She was so unique and so real, when she talks to you she looks you in your eye and its just amazing,”said 10 year Ford model Charo Ronquillo.
“I think it’s good that there’s a collection of her life and Fords history, because there are so many agencies in America, and Ford was one of the first ones to ever start up in this Country. I’ve been with them for 11 or 12 years and I feel kind of honored to be with somebody who has been around for that long,” says Jennifer Ohlsson.
Everyone dressed to impress wearing Zara, BCBG, Steve Madden, Urban Outfitters, Oak NYC, Chanel, and YSL to name a few.
According to Newman, everything is coming downtown. She works to help to bring the most beautiful, stylish and fashionable tastemakers of New York together.
The 352-page memoir lends inside details on the competitive and sometimes egotistical business associated with the modeling industry and how Ford’s leading and influential figure, Eileen Ford, created the most successful agency known today. The book’s national release is on June, 16.
By: Krissy Lewis