Equitable Building Returns to its Original Grandeur

Equitable Building Returns to its Original Grandeur

With the continued renaissance right here in the birthplace of New York, Downtown just keeps getting better!

Just this month, the Downtown Alliance reported, Lower Manhattan recorded its strongest quarter of commercial leasing activity in seven years and outpaced the five-year quarterly average in Q2.

For 300 years Lower Manhattan has dominated the city’s economic life. At the start of the 1920’s this area took a detour to midtown. Fast forward after the September 11 attacks, Lower Manhattan was as at its lowest point. Shortly after, an article written by the Wall Street Journal quoted Larry Silverstein as saying that he felt a moral obligation to rebuild. “The city is not dead and can’t be allowed to die,” he said. “We owe it to our children and to our grandchildren.” His words ring true each and every day as we witness and enjoy Lower Manhattan’s trendy booming population, manicured neighborhoods, economic renaissance, and the arrival of new and exciting commercial properties.



In 1985 Silverstein Properties purchased 120 Broadway. Today 25 years later, 120 Broadway is returning to its original grandeur, offering soaring vaulted ceilings, gold leaf accents, marble floors, and hand-carved architectural detail, it has been an icon of classic style for over a century. This Beaux-Arts masterpiece, located in the heart of Lower Manhattan, is widely considered Downtown’s original symbol of power and stature. Now, the property is set to undergo a series of major capital improvements by Silverstein Properties.

This endeavor will focus on restoring the building to its original grandeur.

Equitable Building Returns to its Original Grandeur


120 Broadway was designated a National Historic Landmark in 1978. New York City landmark in 1996. It was restored in 1983–90 by Ehrenkrantz, Eckstut & Whitelaw. Peirce Anderson as the architect-in-charge completed the building in 1915. At the time it was the largest office building in the world by floor area. This building was built to be the headquarters of the Equitable Life Insurance Company.

120 Proposed retail
Equitable Building Returns to its Original Grandeur

This site had previously been intended in 1906 for a 62-story tower designed by Daniel H. Burnham, but the project had been postponed. When the Equitable’s previous headquarters, the Equitable Life Building was destroyed by fire in 1912. 120 Broadway was chosen as the location for its new headquarters building. It was originally intended to be 40 stories high, but it was reduced by four floors on the advice of consulting engineer Charles Knox, who determined the lower height as being optimal for its elevators.

Bike Storage 120 Broadway
Equitable Building Returns to its Original Grandeur

Tenants will experience modern luxuries, including – rooftop terrace, tenant lounge & cafe, and for the many NewYorkers who ride to work, a bike storage with locker room & showers. New elevator cab finishes, turnstiles going into the elevators, retail renovation and activation, and a grand entryway are some of the planned updates.

120 Broadway Tennent Rooftop Amenities
Equitable Building Returns to its Original Grandeur


Rising 40 stories, the building spans a full city block bordered by Broadway and Nassau, Pine and Cedar Streets. The property has 1.9 million square feet of space, accentuated by a grand lobby with soaring ceiling heights and generously-proportioned 50,000 square foot floor plates.

120 Broadway Street View
Equitable Building Returns to its Original Grandeur




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Grace Capobianco, CEO/Publisher of Downtown Media & Production was born to be a visionary. She has spent the majority of her life working, developing and marketing innovative media products that not only engage and inform but also bring entire communities together. Utilizing her personal vision as a professional guide, Grace started her first company, Tropical Publishing, when she was just 27 years old and from this moment on, she knew that entrepreneurship was her passion. On a perpetual quest to bring innovative and relevant news to communities, she also created, developed and published the first ever Chamber of Commerce magazine for the Palm Beaches, The South Florida Office Guide. Evolving within the realm of publishing, she moved on to launch Up The Coast magazine in the 1980’s, a guide to Jupiter, in north Florida, where the population aggrandized from 9,000 to more than 70,000 today, and then continued to hone in on niche markets with the launch of publications like Alternative Medicine and NewBeauty. Simultaneously, she launched ATSI, a telecommunications company, which sold Mitel and Siemens products to her publishing clients. The idea of Downtown Magazine NYC was born for Grace in the wake of the devastation of 9/11. A Lower Manhattan resident at this time, Grace saw firsthand the incredible sense of community the neighborhood had demonstrated during these trying times, as well as its immense strength and perseverance. She explored every angle of launching a magazine that would speak to this community but initially felt the timing was just too soon. It wasn’t until 2010 that Grace felt the community was ready to hear its voice and launched Downtown Magazine NYC.