Former model and yoga expert, Tara Stiles.
On May 28, W is launching an innovative fitness program with rebel yogi Tara Stiles. Called FIT with Tara Stiles, the exclusive, multi-tiered partnership between the hotel brand and the “anti-yoga” yoga expert flips the traditional idea of fitness on its head. Comprised of curated in-room workouts designed specifically for the needs of the W traveler, tip cards with quick fixes to get camera-ready in a flash, and an exclusive series of intimate FIT with Tara Stiles retreat packages available at some of W’s most glamorous global destinations, the program allows guests to polish their body and mindset in a uniquely W way.
Tapped to create the exclusive in-room workouts for the FIT program, Tara Stiles— founder and owner of Strala, the movement system that ignites freedom— locked herself in the suites of several W Hotels and imagined the needs of the W traveler. The workouts include:
- Need a Boost? Whether you want to kick-start your day or night, give your body an energetic lift with a quick yoga fix. Try dancer pose for an instant surge of vitality.
- Feeling Jet-Lagged? Get relaxed and ready to rock straight from the runway with a quick yoga fix. Try pigeon pose to open your hips and soothe your back.
- Big Night Out? Get amped for evening by adding a quick yoga fix to your primping routine. Try an easy side stretch to get you relaxed and ready for party-mode.
- Need to Recover? Whether feeling tired or had one-too-many the night before, amp up energy with a quick yoga fix. Try an easy, seated twist for an instant detoxifying boost.
To kick off this partnership, W and Stiles will stage a one-day tour of New York City on May 28. Stiles will take her routines on the road as she steps into an all-white, all-glass mobile truck and is driven throughout Manhattan and Brooklyn, striking poses along the way. At each stop, passersby will be invited to snap a shot of Stiles or themselves performing a yoga pose and upload it to Instagram (@WHotels) with the hashtag #PoseWhenever for the chance to win a coveted spot at the FIT with Tara Stiles retreat at W Retreat & Spa – Bali Seminyak. The contest will then be open until July 1 to anyone, anywhere, provided they strike a pose in a unique and unexpected locale.
Stiles is the owner and founder of Strala, the movement system that ignites freedom and drifts away from rigidity and gurus, with its flagship studio based in downtown New York City. Strala classes are taught worldwide with several partner studios opening this year. She is the face of Reebok’s first yoga lifestyle range and is the author Yoga Cures and Slim Calm Sexy Yoga, both top selling books.
In addition, Stiles supports The Alliance for a Healthier Generation, and President Clinton’s initiative to combat childhood obesity, offering more than 20,000 classes to participating schools.
