On Tuesday, the New York Times reported that Condé Nast has purchased Pitchfork Media. Conde Nast, the media publisher located in the World Trade Center known for publications like Vogue, GQ, and much more, bought the independent Chicago-based online music magazine to add a music-centered publication to its roster.
Pitchfork started in 1996 when there weren’t many online publications or online platforms for rising artists. As it grew larger, it launched the Pitchfork Music Festival in Chicago, as well as a festival in Paris. Pitchfork has been lauded for its music writing and launched The Pitchfork Review, a quarterly print publication, in 2013.
In a press release from Condé Nast, president and CEO Bob Sauerberg announced the acquisition of Pitchfork Media as a means of adding to Condé Nast’s digital presence.
“Pitchfork is a distinguished digital property that brings a strong editorial voice, an enthusiastic and young audience, a growing video platform and a thriving events business,” said Sauerberg in the release, “We look forward to bringing Pitchfork to the network of best-in-class brands of Condé Nast.”
The founder and CEO of Pitchfork, Ryan Schreiber, expressed how Pitchfork will be able to grow from the acquisition.
“Pitchfork is incredibly fortunate to have found in Condé Nast a team of people who share our commitment to editorial excellence,” he said in the press release, “Their belief in what we do, combined with their additional expertise and resources, will allow us to extend our coverage of the artists and stories that shape the music landscape on every platform. We’re honored to become part of their family.”
Click here to read Pitchfork’s statement.
-by Kari Sonde