EOS transformed the lip balm market from something that was useful but bland into an exciting cosmetic product that is as fun to collect as it is to wear. The seemingly-endless creativity of the company in its flavor, scent and color combinations means that everyone can have their own signature pod. Even the adorable pods themselves beg to be displayed on a shelf rather than just tucked them into a makeup bag.
Celebrities have also embraced this brand and are happy to show their latest favorites to their fans. This is not just a marketing scheme, but the genuine love of the ladies for the balm they trust, carry with them everywhere and consistently rely on for lush and gorgeous lips. This is a flattering endorsement to the company considering these stars have the resources to use any makeup they want. The list of dedicated EOS celebrities continues to grow.
- Fergie posted a photo of herself applying the balm on her Instagram account.
- Jessie James Decker took a selfie with her favorite holiday themed EOS pod.
- Julianne Hough displayed her shocking pink hair and matching EOS lip balm at Coachella in 2015 and has posted many other shots of her applying her favorites before public appearances
- Miley Cyrus and Jennifer Lopez both made EOS pods a co-star in their music videos.
Kylie Jenner, Jennifer Love Hewitt and Gwen Stefani are just more of the celebrities that are not afraid to show the world their preference in lip care. The fascination is not reserved only for female celebrities either. Many guys, including Zayn Malik, Kellan Lutz and Adam Lambert are also noted EOS fans.
The company that produces the rainbow of pods has been happy to work with famous names and other companies to promote their products to the world. Yes, EOS is trendy, instantly-recognizable and amazingly-affordable but that is not all it has to brag about. The real reason the lip balm remains at the top is because of its quality. EOS is paraben-free, loaded with vitamins and soothing ingredients like shea butter and jojoba oil. In addition, an amazing 95 percent of the balm is organic.
The buzz over EOS is not likely to slow down anytime soon. With the number of flavor options steadily-increasing and the brand’s consistent presence on social media, it is only gaining more devoted followers.