Have you always dreamed of being part of the “Balmain army”? Wake up, because your dream just turned into reality. The exclusive French fashion house teamed up with the beloved cosmetics brand L’Oréal Paris and unveiled the advertising campaign for their exclusive capsule collection lipsticks launching next month.
The campaign features 12 beautiful women, all of different origin, which include such models Doutzen Kroes and Lara Stone. According to the brands, these women are meant to “reflect three tribes of L’Oréal Paris and Balmain Paris femininity,” and send “a message of beauty in diversity and female empowerment.”

L’Oréal expressed this message when they revealed their collaboration on Instagram with the caption: “No matter your origin, No matter your tribe. Come together, be seen, be heard. United, we are invincible. Because we are all worth it.”

Balmain’s creative director Oliver Rousteing explained to Vogue that a collaboration with L’Oréal – a more accessible brand, which shares the same strong vision of femininity – fits right in with his mission to meet his youth audience and provide them a piece of Balmain.

The brands also share the same purpose to “empower women and offer them diverse ways to express themselves,” according to Rousteing. “With this collaboration, I’m thrilled to make this idea tangible for every woman around the world,” he told WWD.

The collection consists of 12 couture matte shades by Color Riche, which come in three couture packs. The Rock Tribe (deep blue), The Couture Tribe (black) and The Glamazone Tribe (dark green). Every pack has four shades, designed to suit a range of complexions. The lipsticks will be available from early September in all Balmain stores and selected L’Oréal Paris sale points.

Photos courtesy of @olivier_rousteing

Leave a comment