World renowned American cosmetics brand Maybelline was the secret behind the beauty of so many looks on and off the runway at this year’s New York Fashion Week.

Influential New York makeup artist and fashion week staple Yadim was backstage with Maybelline at NYFW, preparing models for DKNY’s Fall/Winter runway show on Sunday night. Many of the brand’s famous products were used to create the simple yet striking runway look, comprised of minimal make up and graphic eyeliner. Yadim took inspiration for the look from an abstract graphic cutout design featured in the collection.

Photo: courtesy of Maybelline/DKNY
Photo: courtesy of Maybelline/DKNY

Even though this bold look may be a bit much for everyday, learning a new makeup technique can never hurt! Skin was prepped with Face Studio Master Prime Illumination + Blur. Face Studio Master Conceal was applied under and on the lid of each eye to give the skin an even finish, before covering the face with FIT! me Matte + Poreless Foundation. Each model’s cheeks and T-zone were highlighted using Eye Studio Colour Tattoo 24HR Cream-Gel Shadow, before the finishing touches were added with FIT! me Matte + Poreless Powder.

Brows were filled in using Brow Precise Shaping Pencil, before Yadim turned his focus to the centerpiece of the look, the eyes. The striking look was created using Eye Studio Master Graphic Eyeliner to draw a abstract cut out around the eye, filling out the line out with Eye Studio Master Precise Eyeliner. Due to the bold eye look, lips were left bare and natural, moisturised and given a subtle shine with Baby Lips Lip Balm.

While DKNY’s bold cut out eyes may not offer the most natural look, Maybelline’s Eye Studio Master Graphic Eyeliner is a very versatile product and can be used to create super simple every day looks that make your eyes pop! YouTube beauty guru Lauren Curtis’ most recent make up tutorial will teach you everything you need to know about eyeliner application, and best of all, the tutorial features Maybelline’s Eye Studio Master Graphic Eyeliner!


– By Lizzie Crittenden