Per a great article from Brian Barrett for Wired, Lego is smartly bridging the gap between kids who play with Legos and kids who play on the Internet. A social network built specifically for kids — although users over the age of 13 can sign up — Lego Life resembles a brick-themed Instagram. There are no profile pictures, as it is about Lego-related avatars, but there is a newsfeed and most of what social networks are known for.
As noted by Barrett in the article: “The product roadmap…includes the ability to upload user-generated videos. That’s something Lego Life will roll out at some point, but for now it’s focusing its video efforts on stop-motion.” So plenty of exciting things are ahead for Lego Life and its users.