Luxury boutique condominium with interiors designed by SOM hits the market.Nestled downtown between Varick and Hudson Streets, 570 Broome, a 54-unit new residential development, luxury boutique condominium, offering one-to three-bedroom residences, has announced the commencement of sales.

Once known as the Printing District neighborhood, 570 Broome is the latest addition to West Soho, which has become a go-to destination for retailers, restaurants and businesses, making it a highly sought-after new residential development neighborhood. 

“The addition of 570 Broome to West Soho will continue to raise the bar of living within the neighborhood,” said Murat Agirnasli, one of the building’s developers. “We worked to create a beautiful and modern design that pays homage to the neighborhood’s architectural heritage, while enhancing the character of the existing urban fabric.”  

Designed by Tahir Demircioglu, the founder of the boutique architectural firm Builtd, which is sought after due to its unique expertise in high-end new residential developments. Towering, the façade of the 25-story building is composed of Neolith sintered stone slabs that clad the walls on all sides and frame three-story high expanses of glass. The overall design references the area’s rich history through the soaring ceiling heights and a silhouette evocative of staggered cubes.

The interior stonework, imported from the Iktinos Marmaron quarries in Greece, was selected by the renowned Greek architect Spiros Soulis and uses the finest, high-quality raw materials. A natural material of enduring value and unlimited potential, the stonework featured at 570 Broome is unique and bears the ‘signature’ of its origin marked by its individual colorings and quality characteristics, making it one of nature’s works of art. 

Known for some of the most iconic structures in the world, including One World Trade Center and the Burj Khalifa in Dubai, award-winning architectural institution Skidmore, Owings & Merrill, LLP (SOM), was commissioned to design the interiors at 570 Broome. Residents and passersby alike will marvel at the building’s entrance; a fully attended lobby with custom ceiling light installation designed by SOM, and a private entry garden with a Japanese maple tree centerpiece will greet those from the moment of arrival. 

The thoughtfully laid out one to three-bedroom homes, with interiors by SOM, will showcase the finest quality materials. The residences feature hardwood solid oak floors with toasted walnut finish, 10’9” foot ceilings, and dramatic floor-to-ceiling windows flooding the apartments with natural light.

Penthouse residents will enjoy private, full-floor homes with elevator service opening directly into the home’s entry gallery. Lineadecor kitchens custom-designed by SOM will feature walnut-stained oak cabinets that showcase the wood’s natural beauty as they seamlessly integrate with state-of-the-art Miele appliances. Polished Calacatta Alto Slab marble countertops and backsplash provide a thoughtful contrast to the texture and hue of millwork in the apartments. 


The array of lifestyle amenities at 570 Broome is designed to connect spaces as well as residents. A private resident’s lounge with a game room opens out onto a landscaped outdoor terrace. A state-of-the-art fitness center brings spin class to one’s own home with a Peloton-equipped gym, as well as a yoga studio. Additional services include a 24-hour attended lobby, complimentary indoor bike storage and private storage units available for purchase. 

“With one year until occupancy, on this new residential development 570 Broome offers attainable prices that will appeal to a variety of buyers from young professionals to empty nesters to pied-à-terre buyers,” said Sean Murphy Turner, Director of Sales, Stribling Marketing Associates, the exclusive sales and marketing firm on the project. “The location, amenities package offered and luxurious interiors designed by SOM make this development truly one-of-a-kind.” 

Today, the neighborhood remains integral to the city’s creative culture with its many boutiques, art galleries and nightlife hotspots. West Soho is now home to media and tech companies as well as upscale cocktail bars and modern hotels.

Located just steps away from Hudson River Park, it is also home the Arlo Soho Hotel, with its rooftop terrace open year-round offering some of the most breathtaking views of the Hudson River; Paul’s Casablanca, an upscale nightclub reminiscent of a luxurious Moroccan garden; and Lazy Point, a homey beach-inspired cocktail bar that has quickly become a local favorite. 570 Broome’s central position in West Soho also places it within walking distance to other popular downtown neighborhoods such as Tribeca, the West Village and NoLita.

Stribling Marketing Associates is the exclusive sales and marketing firm for 570 Broome. Prices will start at $1,350,000. For more information, please visit 570 broome’s website, or call 212-445-0570 to make an appointment at the sales and design gallery at 459 Washington Street.

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