Photo: Georgios Kefalas/European Pressphoto Agency

An excellent piece from Alex Williams of the New York Times looks at this year’s Baselworld. In the words of Williams:

“Since the 2008-9 economic meltdown, the watch industry has soared to heady highs (thanks, China) and hit pockets of turbulence (thanks, China), with numerous unforeseen detours along the way. While the wild ride is anything but over, the titans of timepieces did their best to stave off motion sickness and enjoy the biggest, brassiest watch show on earth.”

Furthermore, as noted by Williams:

“More than 100,000 nattily-attired watch lovers, retailers and journalists (yes, even the journalists dress up) representing more than 100 countries stroll a shopping mall-size exhibition hall to check out the latest glimmering wares from hundreds of brands in lavishly appointed booths (that is, “booths,” since some could double as upscale boutique hotels outfitted with Ginza-worthy lounges).”

Notably, Depeche Mode performed at Hublot’s event.

More information can be found at http://nyti.ms/2nApKVb.

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