Mercedes-Benz Fashion Week Possibly Moving to Hudson Yard’s New Culture Shed
July 26th, 2013
Mercedes-Benz Fashion Week, taking place this year from September 5th through the 12th, is looking for a new home, and may have finally found it. Women’s Wear Daily is reporting the biannual event, which has been at Lincoln Center since 2009, is considering a permanent move to the highly anticipated Culture Shed, being constructed as part of the Hudson Yards development project.
Prior to moving to Lincoln Center, Fashion Week was held at Bryant Park for 17 years.
Hudson Yards is a 26-acre site in Manhattan, which up until recently, has been the largest undeveloped space in the area. Now, it is being transformed into a mixed-use development with parks, office space, residential space, arts, culture, shopping and dining. The Culture Shed, a $300 million project estimated to be completed in 2017, will be a massive exhibition and event space alongside the High Line. This location is a popular option for Fashion Week, with plans for four runways, studios, exhibition space and 140-foot canopy, allowing for both indoor and outdoor events.
Hudson Yards and Fashion Week have declined to comment on this possible move, but if the Culture Shed doesn’t turn out to be the location Fashion Week is looking for, Downtown is an option at the World Trade Center. One option is the Frank Gehry-designed performing arts center the 325,000-square-foot new Westfield shopping center, soon to be built at the World Trade Center. This $1.25 billion joint venture between Westfield, one of the biggest mall owners in the country, and the Port Authority of New York and New Jersey, is expected to open in 2015. With an oculus built by architect Santiago Calatrava, this space is expected to become and innovative and modern shopping experience.
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