There is no shortage of fun or healthy hair care products out there. So when it comes to taking care of your hair in the New Year, it can feel overwhelming when trying to choose the right product for you.

Here are four up-and-coming hair care brands, as recently sampled by Downtown:

1) IGK Hair

Launched in 2016, IGK’s team is comprised of four lead stylists: Chase Kusero, Franck Izquierdo, Leo Izquiero, and Aaron Grenia. Chase is the man behind Jared Leto’s ombre-man bun. Franck has created looks for Lanvin, Givenchy, and Marni. Leo has styled for Oscar de la Renta and Chloé beyond the aforementioned Lanvin. The New York City-based Aaron has well over 15,000 followers on Instagram with plenty of celebrity clients to speak of.

2) Oribe Hair Care

Oribe Hair Care was founded by hairstylist and beauty industry veterans Daniel Kaner and Tev Finger. Its Dry Texturizing Spray — which includes ginger root extract, mango extract, aloe barbadensis leaf juice, and Oribe’s siganture complex — was part of a partnership with the National Breast Cancer Foundation in September. Beyond hair care, Oribe is also known for its fragrances, as its Cote d’Azur is considered to be its signature scent.

3) OUAI Haircare

OUAI, as founded by celebrity stylist Jen Atkin, is known for its sulfate-free shampoos and conditioners. The brand recently expanded to offer hair consultation services. Online visitors can get a personal haircare prescription by answering a seven question multiple choice quiz at www.theouai.com.

4) R+Co

R+Co is a collective of hairstylists, namely Howard McLaren, Thom Priano and the singularly-named Garren. R+Co products are not only free of parabens, sulfates, mineral oil and petrolatum, but they are also vegetarian, cruelty-free, gluten-free and color-safe. The brand recently unveiled a batch of travel sets for under $50; its Treasure Set includes 8.5 fl. oz. of its Gemstone Color Shampoo, 8.5 fl. oz. of its Gemstone Color Conditioner, and 1.6 fl oz. of its Death Valley Dry Shampoo.

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