Crunch and Rituals have joined forces in order to provide 34 Crunch Signature locations with Rituals products outfitted their locker rooms.

Rituals is the first brand in the world to combine home and body cosmetics. Its product line includes scented candles, assorted teas, skin care, mineral make-up, and Soulwear. The brand’s mission is to transform everyday routines into more meaningful moments.

All intellectual property rights for this logo belongs to Crunch LLC.

All intellectual property rights for this logo belongs to Crunch LLC.

Crunch aims to create a community rather than just a fitness center for its members. They hope to make serious exercise fun by combining fitness and entertainment while providing a judgment-free zone.

“Our partnership with Crunch marks the first point of access for RITUALS at a major fitness door in the US. We are totally aligned with the Crunch mantra, ‘no judgments,’ and are thrilled to bring the RITUALS ‘slow down’ experience to all Crunch Signature Gym members.” -Marjolein Westerbeek, President, Rituals USA.

What’s to Expect

Locker rooms will have Rituals products including shampoo, conditioner, shower gel, hand soap, and body lotion. All club members will receive a complimentary best-selling Rituals mini foaming shower gel. They will also have a coupon for $5.00 off their next purchase in-store or online.

The collection features The Ritual of Sakura, The Ritual of Dao, The Ritual of Happy Buddha, and The Ritual of Samurai. The inspiration behind these lines come from Eastern-Asian culture.

There will be member events on September 25th across select Crunch locations, but it doesn’t end there. Rituals will offer Crunch Signature members opportunities for promotions and giveaways throughout fall.

Crunch Signature facilities will also be adding functional training spaces with turf, upgraded workout studios and refreshed exteriors. A large array of group fitness classes and upgraded amenities including towel service, saunas, and steam rooms will also be available.

For more information on this collaboration, check out Ritual and Crunch’s official websites.